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Baobab Collection
support@upsellplus.com
Primary goal
Help Baobab hit Q4 AOV and conversion goals with automated, on-brand upsell carousels and built-in A/B testing — without adding manual work or repeating the post-purchase friction that hurt the recent small-candle campaign.
Current State
- Baobab is testing Commit for checkout upsells, but it requires manually selecting 2–4 products and does not support automation or A/B testing.
- Black Friday 2026: €200 cart gets a small candle; €300 cart gets a bigger candle. Year-round the goal is one free-shipping/gift threshold.
- Post-purchase paid add-ons are paused after a small-candle campaign caused customer confusion (buyers didn't realize they paid extra) and customer-service complaints.
- Checkout reassurance ("free returns within 14 days") is live on delivery options but shown to all traffic, so lift is unmeasured.
- Thank-you page carries NoCommerce post-purchase surveys (~35–40% completion) and product-care branding content.
- Room sprays relaunch Oct 11, 2026 at €65 (180 ml); bath & body full rebrand planned for 2027.
- US/Canada site runs separately from EU/rest-of-world (including the Middle East); US AOV is higher and larger sizes sell better. Some regions restrict dangerous goods (diffusers, room sprays).
- Shopify POS in boutiques is in discussion but not live yet.
- Customer account page traffic is unknown — worth checking as a future surface.
Recommended revenue expansion initiatives
Automated Threshold & Gift Carousel
Automate free-shipping and Black Friday gift-tier carousels so customers see the exact product(s) that push their cart over the next threshold.
Why? Baobab is manually selecting 2–4 products in Commit and cannot A/B test. For Black Friday they need €200 → small candle, €300 → bigger candle; year-round the goal is one free-shipping/gift threshold. Automation removes manual work and makes the offer clear without being pushy.
Replace the manual Commit upsell with a dynamic UpsellPlus carousel in the cart drawer and checkout. It reads the cart total, calculates the distance to the next threshold, and surfaces 1–2 relevant products (accessory, small candle, room spray or size-up) to bridge the gap. Rotate recommendations by campaign (Black Friday vs. evergreen), exclude dangerous-goods SKUs for markets where they cannot ship, and run built-in A/B tests to learn which products maximize revenue per visitor.
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Dynamic Size-Up & Mix-and-Match Bundle
Increase units per transaction by letting customers step up a candle size or mix 2–3 candles across collections to hit the next gift tier.
Why? Baobab's SKU base is a simple size ladder. US shoppers already buy bigger sizes; Europe can be stepped up one size. The €65 room spray relaunch (Oct 11) is a natural low-threshold add-on. A non-pushy, immersive bundle block protects the brand experience.
On the PDP show a "Complete your set" block: allow mixing 2–3 candles from different collections and visualize progress toward the €300 Black Friday gift. In cart, surface a dynamic size-up card to the next candle size (US can skip a size; Europe steps one at a time). For the room-spray launch, test it as a €65 add-on on candle and diffuser PDPs.
Checkout Reassurance A/B Testing
Improve conversion by testing checkout reassurance messaging with native A/B testing.
Why? The free-returns message is live on the delivery option but shown to all visitors, so Baobab has no way to measure whether it actually lifts conversion. With mobile traffic high and EU a focus, trust messaging must be testable.
Use UpsellPlus checkout customizations to run A/B tests on reassurance blocks (free returns, secure payment, delivery speed, localized messaging). Keep the layout minimal and on-brand. Split traffic across variants and measure checkout completion by region (US/Canada vs. EU/rest-of-world). Winner auto-deploys to 100%.
Expected business outcomes
| Strategy | Primary KPI |
|---|---|
| Automated Threshold & Gift Carousel | AOV / % orders over threshold / revenue per visitor |
| Dynamic Size-Up & Mix-and-Match Bundle | Items per transaction / bundle attach rate / AOV |
| Checkout Reassurance A/B Testing | Checkout conversion rate by region / revenue per visitor |
What we do NOT recommend
What we are not recommending
- Post-purchase paid add-ons. The recent small-candle post-purchase test led to customer-service complaints, brand-image issues and logistics problems, so that surface should be left alone for Q4.
- Generic "you may also like" recommendations not tied to the cart total, fragrance or size ladder.
- Manual tool workflows that require constant product swapping without built-in A/B testing.
- POS upsells until Shopify POS is actually rolled out in boutiques.
- More than one offer per surface or anything that feels pushy for a premium audience.
Next steps
- Confirm Black Friday gift SKUs, threshold economics, and region-specific dangerous-goods exclusions.
- Audit the current Commit setup and agree which cart/checkout surfaces to migrate first.
- Build the dynamic threshold carousel and size-up/mix-and-match blocks in draft mode.
- Set up A/B test variants for checkout reassurance and at least two product-recommendation variants.
- Launch ahead of Black Friday; report revenue per visitor, AOV, and checkout conversion after ~14 days.