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Momentum Watches
support@upsellplus.com
Primary goal
You're up 35% YTD and targeting +20% in Q4. This proposal focuses on adding value at each step of the funnel without adding friction.
Current State
You've already built a great "add an extra band" feature on the PDP. The bundle SKUs (like Wayfinder + Travel Case) work well too, but the savings only show up at checkout. There's no post-purchase offer yet, and the checkout is mostly still untapped.
Recommended revenue expansion initiatives
Complete the Look: Extra Band Everywhere
Get more band attach by showing your PDP's band picker in the cart too.
You already match bands to watches by lug width on the PDP. Reuse that same logic in the cart drawer, so anyone who skipped the band the first time gets one more chance.
Bundle Value Reveal
Show the bundle as an upgrade option.
Right now the Wayfinder + Travel Case savings only appear at checkout. Show an offer to make the watch a bundle "$270 → $255" right on the PDP and in cart, so the deal is obvious before they buy.
Checkout Accessory Expansion: Travel Case & Engraving
Add one easy add-on at checkout.
Offer the travel case or engraving, one option, for anyone checking out without one already in cart.
Post-Purchase Band Offer
Give customers one more chance after they buy.
Right now post-purchase is just reviews and subscribe asks. Add a single offer: a matching band or the travel case.
Expected business outcomes
- Complete the Look: Extra Band Everywhere: Accessory attach rate
- Bundle Value Reveal: Bundle attach rate
- Checkout Accessory Expansion: Travel Case & Engraving: Checkout attach rate
- Post-Purchase Band Offer: AOV
What we do NOT recommend
- Heavy discounting.
- Stacking multiple offers at checkout.
Next steps
- We set this up in draft.
- You review and approve.
- We go live.
- We check the data after 30 days. in time for Black Friday.