.svg)
Momentum Watches
support@upsellplus.com
Primary goal
Goal: Build on a strong year (+35% YTD since June) to reach +20% in Q4, with a proven, benchmarked upsell strategy live well ahead of Black Friday (mid-October). This proposal follows UpsellPlus's Fashion & Apparel revenue playbook — focused on curated, non-aggressive accessory attachment and cart depth rather than heavy discounting or checkout clutter, respecting your goal of adding value without adding friction.
Current State
Momentum currently has a strong "Add an Extra Band" PDP feature (bands matched by lug-width tags) and manually-built bundle SKUs (e.g. Wayfinder + Travel Case), promoted today via a cart-level 100%-off discount. However, the bundle savings and free-gift mechanics aren't visible to the customer until checkout, there's no post-purchase upsell yet (only review/subscribe asks), and the newly-adopted Shopify Plus Checkout Extensibility (Checkout Plus) doesn't have any offers built yet.
Recommended revenue expansion initiatives
Complete the Look: Extra Band Everywhere
Increase accessory attach rate by extending your existing "Add an Extra Band" PDP feature to the cart drawer, not just the product page.
Why? Watch buyers think in outfits, not isolated SKUs — a customer who skips the band add-on on the PDP is still a strong candidate for it in the cart, especially since your lug-width tagging already knows exactly which bands fit their watch.
Strategy: Show the same lug-width-matched band recommendations (e.g. Oceanflex, Bramante Leather, Evolution Fabric) in the cart drawer for any watch that doesn't already have a second band attached, reusing your existing tag architecture — no new backend work required.
Bundle Value Reveal
Increase bundle attach rate by making the Wayfinder + Travel Case savings visible before checkout, not after.
Why? Today the travel case discount is only revealed at checkout as a line-item markdown, so shoppers see full price on the PDP with no indication they're getting $20 of value for a few dollars more — the offer mechanics work, but the presentation hides the value.
Strategy: Show a clear "Regular $270 → Bundle $255, Save $15" compare-at price directly on the Wayfinder PDP and in the cart drawer whenever the bundle SKU is selected, so the value is obvious at the moment of decision.
Free Gift: Wayfinder + Free Ocean Flex Band
Increase conversion and perceived value by clearly advertising the free-gift mechanic instead of leaving customers to discover it at checkout.
Why? You already run a free-gift discount (Wayfinder purchase → Ocean Flex band at 100% off), but there's currently no messaging telling the customer this is happening — they only see it as a line-item discount at checkout.
Strategy: Add "Free Ocean Flex Band ($35 value) included" messaging on the Wayfinder PDP, cart drawer, and checkout, with the discount tied to that specific SKU so it's automatically removed if the Wayfinder is removed from cart.
Checkout Accessory Expansion: Travel Case & Engraving
Capture low-friction incremental revenue at checkout without adding steps to the customer journey.
Why? You've recently adopted Shopify Plus Checkout Extensibility but haven't built anything there yet — and small, low-consideration accessories like a $20 travel case or $20 engraving convert well precisely because they're easy yes/no decisions late in the funnel, without disrupting your low-friction checkout.
Strategy: Add a single, restrained checkout offer (one option, not several) for the Travel Case or Engraving add-on when a watch is in cart without one already — matching the existing PDP options so nothing new needs to be built on the product side.
Post-Purchase Band Offer
Capture incremental revenue from customers who didn't add a second band or travel case at checkout.
Why? You currently only use the post-purchase moment to ask for reviews or subscriptions — but the customer has just committed to a watch purchase, making it a low-friction moment to offer a lug-width-matched band or the travel case they may not have seen.
Strategy: Show a single post-purchase offer (matched band or travel case, whichever wasn't already purchased) on the order confirmation page, discounted slightly to reward the fast decision.
Expected business outcomes
- Complete the Look: Extra Band Everywhere — Accessory attach rate
- Bundle Value Reveal — Bundle attach rate
- Free Gift: Wayfinder + Free Ocean Flex Band — Free gift attach / AOV
- Checkout Accessory Expansion: Travel Case & Engraving — Checkout attach rate
- Post-Purchase Band Offer — Post-purchase conversion rate
What we do NOT recommend
Aggressive discount-heavy framing that compresses margin and weakens brand positioning.
Forced bundle builders or letting customers pick individual band variants within a bundle — this isn't supported today and would add decision friction Momentum specifically wants to avoid.
Multiple competing checkout offers or algorithmic "customers also bought" clutter that reduces perceived brand quality.
Next steps
- We set up our proposed strategy in draft.
- You review and approve.
- We go live.
- We iterate after 30 days of data, with a benchmark in place well ahead of your mid-October Black Friday cutoff.