From high performance supplements to booming business: How Ketone-IQ used Checkout upsells to fuel subscriber growth

After offering the ability to subscribe to their ketone products, they found that subscriptions were lower than expected. Ketone-IQ's previous solution was only able to show the subscription options on the product page. 

The limited accessibility also meant that customers had to remove their one-time purchase from the cart and return to the product page if they wanted to subscribe. 

Additionally, Ketone-IQ was using Recharge and was considering moving to Skio, so they needed a solution that would integrate with both.

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Ketone-IQ needed to increase their subscription conversions, so we helped them increase the visibility of their subscription upgrade by making it accessible with a checkout upsell.

We set up logic that allows customers to upgrade to a subscription at checkout via a checkout upsell. With a single click, it swaps out the one-time purchase with the corresponding 30-day subscription for 24 different products. Plus, we helped them customize the upsell to fit their branding for a seamless user experience.

By making it easier to upgrade to a subscription, Ketone-IQ was able to add 2500 new subscribers in 6 months and achieve a conversion rate of almost 25% on their subscription upsells. This led to additional recurring subscription revenue every month!

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