Back to case studies

How Timeline Nutrition increased AOV by 75% using size upgrades

Growing AOV by upgrading to larger variants in checkout
Conversion rate
Orders upgraded in the first month
Timeline Nutrition
Shopify Plus


Timeline Nutrition offers supplements that have been shown to promote healthy aging, helping people live high-performance lives for longer before Father Time takes hold.


Timeline Nutrition wanted customers to buy the larger size options available for their core Mitopure® Softgels product. They offer 1, 2, 4, and 12-month supplies. Miost purchases were for a 1-month supply. 

They discovered that the 2- and 4-month sizes had the highest returning customer rate. They set out to find a way to incentivize shoppers to upgrade.


Timeline Nutrition implemented the option to upgrade to a larger variant in checkout. Shoppers could upgrade a 1-month supply to a 2-month supply and a 2-month supply to a 4-month supply with a volume discount.

Shoppers could accept Timeline's offer with just a single click at checkout. UpsellPlus automatically made sure the upgrade was applied to their cart.


Timeline achieved a 4.36% conversion rate on their offers. This led to more than 500 monthly upgrades and a 75+% increase in order value from shoppers that upgraded.

Boost your sales by over 20%

Book a demo to learn how UpsellPlus
can help you grow sales.
Start your free trial

Ready to automate your upsells and increase AOV?

7-day free trial
Free onboarding
Live chat with our team