Checkout upsell with 20% conversion rate


Jaap Vergote


June 28, 2022

This is the best checkout upsell conversion rate we've seen in 2022.

We love it for its simplicity. We always advise merchants to keep upsells:

  • Simple
  • Natural
  • Personal

One of our clients had the ideal product catalog, upsell product and plenty of checkout traffic. Combining this, they saw a 20.1% conversion rate in their first month with checkout upsells. 1 in 5 customers!

Here’s their checkout:

It’s just clear and simple.

What we like:

  • The upsell is 28.5% of their average cart value: This is a sweet spot in the price range under $40
  • $5.99 is a small amount, the discount helps as a nudge
  • The design fits in with the checkout: white background, purple accents
  • There is only one option, no variant selector. One click action
  • It allows to explore other products similar to the product you’re buying. Customer gets to try tho whole product catalog in a mini version. Win win

This specific setup doesn’t work for all brands as your product catalog, checkout, and AOV is unique. But we love the simplicity here!

We help brands set up the best upsell configuration to hit your goals. Reach out at if you want to learn what that would look like for your brand.

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