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The F-pattern is a simple layout design that follows the natural way people scan information. English is read from left to right, so naturally people start reading at the top left.

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An email example

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Notice the ease of reading the text and understanding the logical next step? The idea is to implement this design in your website, emails and also your upsells. 

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We want to avoid having a block of text. It overwhelms the shopper. We recommend using an F-pattern for your upsell copy. 

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An example:

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The F-pattern guides the shoppers eyes to the add to cart button. It looks and feels like the logical next step.

Need help designing your upsells? Reach out to support@upsellplus.com for a review by our in house UX designer.

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