How to use the F-pattern to make shoppers love your upsells


Jaap Vergote


June 3, 2022

The F-pattern is a simple layout design that follows the natural way people scan information. English is read from left to right, so naturally people start reading at the top left.

An email example

No F-pattern


Notice the ease of reading the text and understanding the logical next step? The idea is to implement this design in your website, emails and also your upsells. 

We want to avoid having a block of text. It overwhelms the shopper. We recommend using an F-pattern for your upsell copy. 

An example:

No F-pattern


The F-pattern guides the shoppers eyes to the add to cart button. It looks and feels like the logical next step.

Need help designing your upsells? Reach out to for a review by our in house UX designer.

← BACK to Blog

Join 1000+ brands already using UpsellPlus

The world's greatest Shopify Plus brands use UpsellPlus to grow AOV. Start your free 7 day trial today!

Try for free