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Introducing Free Gifts With Purchase

Introducing Free Gifts With Purchase

Author:
Jaap Vergote
       Published on: 
October 7, 2025
2 minutes

Remember that lollipop you'd get at checkout as a kid? 🍭 

That tiny “thank-you” felt magical. And it still works. Free gift with purchase (FGWP) taps into the same reciprocity trigger online, lifting AOV and conversion rates.

The brands we work with loved gifting, but hated the headaches:

- Shoppers gaming the system to sneak unearned gifts into the cart

- Endless edge cases (subscriptions, VIP segments, discount codes)

- Discount jiu jitsu to make the item full price when conditions were no longer met

We solved that. With UpsellPlus you can now automatically add free gifts to the cart based on discount codes, cart thresholds, subscription, customer location, and a dozen other triggers. 

Fully integrated with Shopify Functions discounts to allow you to turn any item into a free gift. And when the conditions are no longer met? Auto remove. 

It’s easy to set up and simple to manage. 

How to videos and guides:

https://help.upsellplus.com/en/article/how-to-automatically-add-a-free-gift-to-the-cart-t5o4xa/

https://help.upsellplus.com/en/article/how-to-automatically-add-a-free-gift-triggered-by-a-discount-code-yvxgcp/

Or reach out to us in the live chat!

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