More and more Shopify Plus merchants offer premium services at checkout. This is a great way to grow AOV and customer satisfaction. It's very similar to how you might add extra protection, gift packaging or longer warranty at the checkout counter when you buy something in store.
This is a tried and true method. Two examples of ecomm behemoths:
Expedia.com: ‘Protect your stay - Recommended’
Apple.com: ‘Protect your new iPhone’
A great example of upselling coverage while still giving the customer options.
Let’s have a look at some brands using Shopify Plus that are successfully offering service upsells in the checkout.
If you’re looking to upsell premium services for your products, checkout upsells are the perfect way to do so.