Shopify Plus: the ecommerce platform with customizable checkouts

by

Jaap Vergote

|

February 4, 2023

If you're a Shopify brand owner or work at a Shopify brand, you know that ecommerce can be a competitive space. To stand out, you need a platform that offers the features, scalability, and security that your brand needs to grow and succeed. That's where Shopify Plus comes in.

Shopify Plus is Shopify's premium ecommerce platform that provides a range of advanced features and resources to help you take your brand to the next level. 

One of the biggest advantages of Shopify Plus is the ability to customize the checkout process. With the checkout.liquid theme file available to you and the recently added ability to add checkout extensions, you can create a checkout experience that's tailored to your brand and your customers, increasing conversions and improving the customer experience.

Why is the checkout page so important?

The checkout page is one of the most critical parts of the whole ecommerce experience. It's where customers finalize their purchase and complete their transactions, and it's where you have the opportunity to increase average order value (AOV) with upsell options and improve customer loyalty. 

With Shopify Plus, you have the power to customize the checkout process, making it easier for customers to complete their transactions and increasing the chances of them making additional purchases on the same order!

Why should you upgrade to Shopify Plus?

If you're already using Shopify, you may be wondering why you should upgrade to Shopify Plus. Here are just a few reasons why:

  • Shopify Plus Checkout: Previously mentioned, with access to the checkout.liquid file and the ability to add checkout extensions, you can create a custom checkout that's tailored to your brand and your customers, increasing conversions and improving the customer experience.

  • Increased Average Order Value: With checkout extensibility and custom apps, you can add upsells, cross-sells, and custom fields that can help you increase AOV and grow your business. For example, UpsellPlus allows you to create custom upsell offers at the checkout, increasing your AOV and providing a better customer experience.

  • Advanced Security Features: Shopify Plus includes advanced security features like SSL certificates, PCI compliance, and automatic backups that keep your data and your customers' data safe and secure.

  • Dedicated Support: Shopify Plus offers dedicated support from a team of experts who can help you with everything from custom development to integration and beyond.

  • Scalability: Shopify Plus provides the scalability you need to handle an unlimited number of sales and customers, giving you the flexibility to grow your business without worrying about hitting any limits.

What are Shopify checkout extensions?

New Shopify Plus brands who are adding checkout customizations, are using Checkout extensions to do so. Checkout extensions are powerful apps that allow you to customize and extend the functionality of your checkout page. 

With checkout extensions, you can add custom fields, upsell offers, cross-sells, and other custom elements that can help you increase average order value (AOV) and improve the customer experience. 

These extensions are designed to work natively with your checkout, giving you complete control over the checkout process and the ability to create a checkout that's tailored to your brand and your customers.

One example of a powerful Shopify Plus app using checkout extensibility is UpsellPlus. UpsellPlus allows you to create custom upsell offers at the checkout, providing customers with relevant and valuable offers that can increase their purchase value and help you grow your business. 

With these types of Shopify Plus upsell apps, you have complete control over the upsell offers, allowing you to choose which products are displayed, when they're displayed, and how they're displayed. 

Whether you're looking to increase AOV, improve customer loyalty, or grow your business. A Shopify Plus app using checkout extensibility like UpsellPlus is a must-have tool for any Shopify Plus brand.

A checkout tailored to your brand

A customizable checkout can have a huge impact on your brand. By controlling every aspect of the checkout process, you can create an experience that's aligned with your brand values, voice, and personality. 

From the color scheme to the copy to the images, you can create a checkout that feels like an extension of your brand, rather than an afterthought. By doing so, you can improve customer loyalty and increase customer engagement, helping you build a stronger, more recognizable brand over time.

In addition to creating a more cohesive brand experience, a customizable checkout can also help you increase conversions. By making the checkout process easier, faster, and more enjoyable, you can reduce cart abandonment and increase the chances of customers completing their purchases. 

Whether you're looking to create a brand that's more recognizable, more trustworthy, or simply more enjoyable, a customizable checkout is a powerful tool that can help you achieve your goals.

Customer insights that drive growth

The ability to collect custom and detailed customer data in the checkout process is incredibly valuable for any ecommerce business. By collecting this data, you can gain a deeper understanding of your customers, their preferences, and their purchasing habits. 

This information can then be used to inform your marketing, product development, and customer service strategies, helping you create a more personalized and effective customer experience.

For example, you can use customer data to create more targeted and effective email campaigns, to improve your product recommendations at the checkout upsell stage, and to streamline your customer support processes.

 

With the right data in hand, you can create a business that's more responsive, more effective, and more profitable, helping you grow your business and achieve your goals. 

Whether you're looking to increase conversions, reduce customer churn, or simply provide a better customer experience, collecting custom and detailed customer data is an essential part of any successful ecommerce strategy.

Conclusion

In conclusion, Shopify Plus is the ecommerce platform plan that gives you the power to offer a custom checkout process, increasing conversions and improving the customer experience. 

Whether you're looking to increase average order value with checkout upsells, improve security, or grow your business, Shopify Plus has you covered. So why wait? Upgrade to Shopify Plus with and start taking your brand to the next level!

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