5 ways to upsell customers on your Shopify store in 2021

A guide on how to optimize upsells in your ecommerce store


Jaap Vergote


June 9, 2021

There are a ton of Shopify apps that allow you to upsell. But not all upsells are the same.

A customer will experience 5 stages when they’re shopping on your store.

  1. Landing page
  2. Product page
  3. Cart
  4. Checkout
  5. Post-checkout

Each of these stages deserve their own specific upsell strategy and application. The landing page usually uses a popup (to collect emails) or highlights a product, so customers add it to their cart when they see it. An example from foxybae.com:

Foxybae.com landing page

Product and cart page upsells usually show upsells once you add something to your cart. An example from allbirds.com below. They recommend socks with their shoes, which could increase this order value by 12% ($15 + $125).

Allbirds.com product/cart page upsell

Once the customer is in the checkout, they have 3 steps to walk through, Information, Shipping and Payment. We’ve even heard that merchants would like customers to not use Shop Pay. A customer who walks through the checkout fully, can be shown another custom upsell offer! Maximize that checkout real estate:

The steps of the checkout

On Basic Shopify, Shopify, and Advanced Shopify, the merchant is not allowed to customize the checkout. Shopify Plus allows custom solutions into the valuable checkout real estate.

From the Shopify Plus detail page:

This gives the merchant the ability to add custom and private apps to upsell customers in the final steps of the checkout. This is where UpsellPlus shines. The app will show customers a small item, priced at 10-15% of the cart total to the customer. They can add it with just 1 click.

Upsell your customers with 1 click in checkout

Once the customer checked out and paid for the order, there’s room for post-purchase upsell offers. This comes in two versions. The merchant can upsell on the confirmation page or send an email with an offer that is customized to the customer’s order.

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