Upsells come in different types and combinations. Let’s have a look at all the upsell ‘flavors’ that have proven to be effective.
Buy one, get one discounted.
The simplest version of upsell.
Ideal for stores with low AOV.
Adds value to the purchase the customer is already making.
Ideal for stores with high AOV items and accessories.
Offer consumables with a main product.
The customer needs it anyway and the likelihood of buying is high.
Ideal for single product stores.
During certain times of the year these are very powerful.
People are in buying mode and if you offer them good gift options, it saves them time and effort. Ideal for
Sell gift wrapping, extended warranty, special customer service. Low (or no) effort, but great ROI.
- try to keep your upsell item <30% of the cart value. If the offer is too high in price, the customer is more likely to reject it. The sweet spot is 10-25% to keep things frictionless. The psychological change from $50 to $55, $60 or $65 is not too much. $80-$100 is a different arena. Price your upsells accordingly!
- Don’t offer more than two upsells in any location of your store.