Using the dynamic checkout button on Shopify

by

Jaap Vergote

|

June 16, 2022

Shopify has a dynamic checkout button. It looks like this:

When you click it, it bypasses the cart step and goes straight to checkout. 

We recently saw this tweet by Mathias Schrøder and learned about how this affects conversion:

Option B won with a 15.59% lift in conversion!

Why does the dynamic checkout button kill conversion? It seems the button breaks the 'backward/forward cache' for your users. Having this cache functional improves the Core Web Vitals and performance for the user.

https://community.shopify.com/c/site-speed/ironically-shopify-boomerang-preventing-chrome-s-new-back/td-p/1596006 

Adding a dynamic checkout button will also also prevent you from using checkout upsell solutions.

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