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Using the dynamic checkout button on Shopify
Using the dynamic checkout button on Shopify
![](https://cdn.prod.website-files.com/66577c3b246ca702218cf176/66577c3b246ca702218cf22c_Group%201000004243.webp)
Shopify has a dynamic checkout button. It looks like this:
![](https://cdn.prod.website-files.com/66577c3b246ca702218cf1bb/66577c3b246ca702218cf501_62ab54c54947ee5fca3fb1b4_AOc_jn6LfEB2T-4z98izno4Zs5jkPWsPoxAl2jJmaMuCySEZvmxC3P_sHDLV0PN7tFxwlC5HbrpgGp2UUac6fa-_-6yaNTPdQ1ojPPi6-hVSYUKVRT1L1dNaZ1vkA3Fbmv1cJyUHGsFPLHi6IA.png)
When you click it, it bypasses the cart step and goes straight to checkout.
![](https://cdn.prod.website-files.com/66577c3b246ca702218cf1bb/66577c3b246ca702218cf500_62ab54c575cb315bea0e8168_jcZlrWwyija3YyAwonU9TVrH0r7_v7jZ25ZN71Bn7uzkziv2-27AF4NxrUJNr3Pi0b5QqAjITXFbPItDmCaxL4TgKs6Nqmrrr_xEEMqG79u-43Jfar8QdvNvNsfNBndygf-S45QTeW2-O3pHlw.png)
We recently saw this tweet by Mathias Schrøder and learned about how this affects conversion:
![](https://cdn.prod.website-files.com/66577c3b246ca702218cf1bb/66577c3b246ca702218cf4fe_62ab54c514376e4e7b9e0d8a_kTZOPrBAaTmtF2ZSIaebfbQ5zC8XwUfPnBc-k5Rwc75N1N6cdLV-3nGsVcioEeyvzk3hzdYjq6k6t3EIx8xBJSYHlyqoauQnuVXlu049uf3ilROpkUCtx35GG0G3yz6JaZhxnzaaxKnOEGi94w.png)
Option B won with a 15.59% lift in conversion!
Why does the dynamic checkout button kill conversion? It seems the button breaks the 'backward/forward cache' for your users. Having this cache functional improves the Core Web Vitals and performance for the user.
Adding a dynamic checkout button will also also prevent you from using checkout upsell solutions.
Boost your sales by over 20%
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