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Upgrade the size, not the cart count
Most supplement customers already know what they want. The easiest yes is a bigger pack of the same product. A swap offer replaces the 30-day supply with the 90-day supply in one tap.
- Swap offers at checkout, see Offers and behavior modes
- The most-used supplement mechanic on UpsellPlus: 19 brands, average swap value $55
- Show the per-serving saving, not just the price
Turn first orders into subscriptions
Replenishment is predictable, so a subscription is good for the shopper and for you. Offer the switch at checkout, when the shopper is already committed.
- One-time → subscribe-and-save swap, with Recharge, Skio, Seal, Smartrr, Loop, Appstle, Stay AI and every other subscription app on Shopify
- Average subscription swap value of $123 across supplement brands on UpsellPlus
- Target only shoppers without a subscription in the cart, using Smart Rules
Build the stack
Wellness customers buy for a goal: sleep, energy, recovery. Offer the product that completes the goal, in the cart or on the thank-you page.
- Goal-based pairings by collection or tag
- Bundle discounts for multi-product stacks
What supplement brands see
Across 88 supplement and wellness brands and 1.5M orders on UpsellPlus since March 2026, orders with an upsell have a 35% higher median order value.
