✦ Industries

UpsellPlus for
Beauty
brands

Beauty shoppers buy routines, not single products. UpsellPlus helps Shopify beauty and skincare brands raise order value by offering the next step in the routine at checkout, unlocking a free gift at a spend threshold, adding minis and samples for discovery, and switching first orders to refills or subscriptions.

+93% Order value on orders with an upsell

Up to 24% Of orders unlock a free gift

Up to 12% Of orders include an upsell

Across 74 beauty brands on UpsellPlus, March–October 2026.

Beauty brands using UpsellPlus

Complete the routine, not just the cart

Checkout upsell offering an exfoliator mini to a shopper with a firming serum in the cart, completing the skincare routine

A cleanser implies a serum, a moisturizer and SPF. UpsellPlus sees what's in the cart and offers the missing step, so the offer reads as advice rather than a sales pitch.

Target offers by product, collection or tag in the cart
Offer a small routine discount, or let ShopBrain choose the pairing
One-tap add at checkout, cart drawer and post-purchase

Free gifts instead of discounts

Checkout progress bar showing how much more to spend to unlock a free travel-size toner gift

Free gifts protect your margin and brand better than a discount code. A progress bar shows how close the shopper is, and the gift is added automatically at the threshold.

Tiered thresholds: free shipping, then a deluxe sample, then a full-size gift
Auto-add at checkout, see Rewards and progress bars
The most widely used mechanic in beauty on UpsellPlus: about 102,000 gift orders across 17 brands since March

Discovery and replenishment

Minis and samples let shoppers try a new shade or formula at low risk. Serums and moisturizers run out on a schedule, so the refill is easy to time.

$5–$15 minis and mystery gifts at checkout
Swap a one-time product for a subscription in one tap, with Recharge, Skio, Seal, Smartrr, Loop, Appstle, Stay AI and every other subscription app on Shopify
Follow up a mini with the full size on the next order

What beauty brands see

Across 74 beauty brands and 2.1M orders on UpsellPlus since March 2026, checkout offers convert at 1.53% per view, 44% higher than in other industries. Orders that include an upsell have a 50% higher median order value.

Playbooks

Complete the routine. Serum in the cart and no moisturizer: offer the moisturizer at 10% off at checkout.

Free gift with purchase. Set the first gift just above your typical order value, and show progress in the cart.

Minis and samples. Add a travel-size serum or lip oil for under $15, then offer the full size after purchase.

Refill and subscribe. Offer to switch a one-time serum to a subscription at checkout.

FAQ

What is the best upsell strategy for a skincare brand on Shopify? Offer the step missing from the shopper's routine at checkout, such as a moisturizer when the cart has a serum, and add a free-gift threshold just above your typical order value.

How do I set up a free gift with purchase on Shopify? Use a cart progress bar toward a spend threshold and auto-add the gift at checkout once it's reached. UpsellPlus does both with rewards and progress bars.

Should beauty brands use discounts or free gifts? Free gifts usually protect margin and brand perception better. A deluxe sample has high perceived value, low cost, and introduces a product the shopper may buy in full size later.

Can UpsellPlus upsell subscriptions for beauty products? Yes. A swap offer at checkout switches a one-time product to a subscription, with Recharge, Skio, Seal, Smartrr, Loop, Appstle, Stay AI and every other subscription app on Shopify.

Case study

How ALT Fragrances generates five figures extra per month with a mystery offer

Over seven figures in upsell revenue generated in less than a year.

Read the case study →

UpsellPlus for Supplement brands · All industries

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