Product update: Funnel analytics

Post-purchase funnels now report step by step, and every offer has its own analytics view with a link you can bookmark or share.

TL;DR: Post-purchase funnels now report step by step, so you can see which step earns and which step loses shoppers. Analytics also moved to its own pages, with a dedicated view for every offer and links that keep your date range and currency.

What's new in this update

Step-by-step funnel reporting: impressions, accepts, accept rate and revenue at every step.
Analytics per offer: a dedicated view for every offer, with shareable links.

Post-purchase funnels now report step by step

A new Post-purchase tab shows how each funnel performs as a whole. Open any funnel to see its slot tree: impressions, accepts, accept rate and revenue at every step, plus how many shoppers declined or left. Instead of one blended number for the funnel, you can see which step earns and which step loses shoppers, and rebuild it accordingly.

Step-level reporting covers data from the week of August 21, 2026 onward.

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Post-purchase funnel report showing impressions, accepts, accept rate and revenue for the upsell, second offer and downsell steps — Every step of the funnel, with its own numbers. Sample numbers for illustration.

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Where to find it: the new Post-purchase tab in Analytics.

Analytics has its own home, with a view per offer

Analytics moved off the dashboard onto dedicated pages, so the Explore, funnel and offer views no longer compete with your overview. Every offer now has its own analytics view, one click from the offer list or the offer editor. Your date range and currency live in the page URL, so you can bookmark any view or send it to a colleague and it opens exactly as you left it.

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Offer list with View analytics links and a dedicated analytics view for one offer showing revenue and accept rate — Open any offer's analytics from the offer list. Sample numbers for illustration.

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Frequently asked questions

Can I see how each step of a post-purchase funnel performs?

Yes. The Post-purchase tab shows impressions, accepts, accept rate and revenue at every step, plus how many shoppers declined or left.

Can I share an UpsellPlus analytics view with a colleague?

Yes. The date range and currency are stored in the page URL, so the link opens exactly the view you were looking at.

Get started

All of these features are live in UpsellPlus today. Start for free with a 14-day free trial, or book a demo and we'll launch any of them with you.

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Looking for more ideas? Read our posts on real-time upsell analytics and a simple upsell strategy with benchmarks.