Checkout may be the last step in the sales process, but it’s one of the most crucial parts of your online store. Everything before it - marketing, calls to action, sales copy, and upsells - doesn’t mean anything if you can’t close the deal and collect the money you’ve worked so hard for.
Shopify focuses on maintaining and improving their checkout process regularly so that you can achieve better conversion rates. But, they can’t make your Shopify custom checkout connect with customers - only you can.
Fortunately, Shopify makes it easy for you to customize your own checkout, especially with the addition of Checkout Extensibility.
In this guide, we’ll help you craft your ideal Shopify custom checkout for maximum conversions.
When it comes to improving your checkout process, there are a number of strategies to keep in mind for maximum conversions.
Whether you’re a multinational corporation or a small e-commerce business, your branding plays a significant role in the way your customers interact with your business. An efficiently customized and crafted checkout page that aligns with your business helps to build trust with your potential customers - and in online sales, trust is everything.
If your branding is too erratic or inconsistent, you risk looking unprofessional and raising red flags that may be enough to turn a customer away. Plus, if it looks like your checkout page is for an entirely different brand (or isn’t customized at all), the rest of your checkout optimizations will be for nothing.
Aim to maintain a similar font and color scheme throughout the entire custom checkout process. Adding a logo to reassure potential customers that they’re in the right place can also help to address concerns.
Sometimes Shopify’s checkout can’t do something that you need it to. Fortunately, they make it easy to find and implement upgrades with apps or developer access.
Apps are one of the easiest ways to improve your checkout page. With so many different apps available, you’re bound to find something that your page needs to perform better. If there isn’t an app that does what you need, you can also implement custom logic with the help of a developer to edit the features of your checkout.
For example, adding an app that turns the checkout process into a progress bar can be a good way to make the process less intimidating. You may also need an app for scheduling delivery dates, adding customizations or special notes to your order, or placing crucial elements on the checkout page. Developers may write custom logic to dictate free shipping requirements, change the way order information is displayed, or be able to assist with adding necessary fields so that you can collect all the information you need at once.
The goal of upgrading your Shopify custom checkout isn’t just to make it look good - it’s to increase your sales.
By implementing customizations that make your page look complete, you’re more likely to convert customers. But, you can also improve your AOV at the same time with Shopify upselling and cross-selling offers.
With a Shopify upsell app like UpsellPlus, you’re able to craft offers that provide customers with added value and increase your sales numbers. They’re great for the checkout page because it’s easier to see the value of your offer within the order summary. For example, a customer may be willing to buy more products to reach the free shipping threshold once they see how much it can save them.
You can also implement upselling and cross-selling offers after checkout. These offers are effective because you’ve already convinced the customer to open their wallet. Now that it’s open, they’re more likely to make an impulse purchase - and post-checkout upselling and cross-selling lets you make 1-click additions to your order. Protection plans, shipping upgrades, and additional products can easily be implemented as post-purchase offers. Plus, they’re risk-free because the primary order has already been submitted.
Once you’ve convinced a customer to visit your checkout page, it’s essential to do everything you can to keep them there. If they leave for any reason, the chances of completing the sale go down because you’ll need to get them back to that crucial step a second time.
In order to keep customers from abandoning their carts, add vital information that they might look for elsewhere. FAQs, review snippets, security badges, and any guarantees you offer are all relevant to the checkout process which can be easily included on your checkout page.
When trying to maximize your conversion rate, information is essential. The more information and feedback you receive relating to your Shopify custom checkout process, the better you can refine it.
With Shopify pixels, you’re able to track exactly what your potential customer is doing during checkout. Are they reaching the shipping page and leaving because of the costs or delivery date? Is your checkout process too intimidating to even begin? Do you not have enough payment options for the customer?
All of these answers tell you what parts of the process need to be changed and show you where you can improve conversions.
Your checkout page plays an incredibly significant role in the success of your business. By customizing it, you’re working to remove any doubt from the customers’ minds to ensure that you make the conversion from visitor to customer.
At the same time, you can also make each of those conversions more valuable to your business with Shopify upsell and cross-sell offers - and UpsellPlus makes it easy.
With UpsellPlus, you can create your own offers or use our algorithm, ShopBrain, to find the best opportunities to increase your AOV. With just a few clicks, you’ll be able to add branded upsells and cross-sells to your product, cart, checkout, and post-purchase pages so that you can maintain a high-quality checkout experience while working to increase your revenue.
Get started today with a free trial that will help you upgrade your Shopify custom checkout process.