10.20.26

Product update: Offers right under the cart line in checkout

Show a subscription upgrade, a swap or an add-on directly under the item it belongs to in checkout, with the price difference at a glance.

TL;DR: UpsellPlus checkout offers can now appear directly under a cart line, not only in a separate block. Turn a one-time purchase into a subscription with one tick, offer an upgrade that shows only the extra cost ("+$20.00"), or add a matching item with a single link. Targeting, A/B tests and analytics work as they do for every offer.

What's new in this update

  • Offers under the cart line: the offer sits right below the item it's about.
  • Subscribe & save in one tick: a checkbox moves that line onto a subscription plan, and unticking it undoes the change.
  • Upgrades that show the difference: swap offers can show "+$20.00" instead of the full price. This works for swaps in every placement.
  • Add-ons as a link: "Add a gift card · $10.00 · Add" fits on one line.
  • A true-to-size preview: the editor shows the offer under a sample cart line, at checkout's real width on desktop and mobile.

Offers where the shopper is already looking

A checkout upsell block sits apart from the items in the order, so the shopper has to work out which product an offer is about. Line-item offers sit directly under the cart line they belong to. The connection is obvious, and they run alongside your existing checkout block rather than replacing it.

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Checkout with three offers under their cart lines: a subscribe and save checkbox, an upgrade showing +$209.95, and an add-a-gift-card link
Three offers, each under the item it belongs to. Sample store for illustration.

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Subscribe & save in one tick

Getting a one-time buyer onto a subscription usually waits until after the purchase. Now a single checkbox under the product moves that line onto your subscription plan, right in checkout. Untick it and the line goes back to a one-time purchase.

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Checkout after the subscribe and save checkbox is ticked, showing the line on a weekly plan with a recurring subtotal
After the tick: the line is on the subscription plan. Sample store for illustration.

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Upgrades that show what they cost

A full price on an upgrade makes shoppers do the maths. Swap offers can now show the difference instead, like "+$20.00", based on the item in the cart and its quantity. Choose "Show price as: Difference" on any swap offer, in any placement.

Add-ons as a quiet link

Not every offer needs a big button. The Inline Button layout shows title, price and a link on one line, so a small add-on fits neatly under the item it goes with.

See it before it goes live

The space under a cart line is narrow. The offer editor now previews line-item offers under a sample cart line, at checkout's real width on desktop and mobile, so you can see exactly how they'll fit. Two layouts are built for this space: Inline Checkbox and Inline Button.

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UpsellPlus offer editor with the Inline Checkbox layout and a preview of the offer under a sample cart line
The editor previews the offer under a cart line.

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Where to find it: Offers → new offer → placement Checkout Line Item, then add the Line Item Offers & Actions block in the checkout editor.

FAQ

Does it replace my checkout upsell block?

No, it runs alongside it.

Can I A/B test it against my current offer?

Yes.

Does it work on mobile?

Yes.

What price does the shopper see?

The plan price for subscriptions, the extra cost for upgrades.

Get started

Line-item offers are live in UpsellPlus today. Start for free with a 14-day free trial, or book a demo and we'll set them up with you.

Missed our last update? Read about Rewards orders and one-click layouts.

Jaap Vergote

Jaap Vergote

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Launch your first offer with a 14-day free trial, or talk with our team about a Shopify Plus strategy.