Head of Growth
About UpsellPlus
Full time · Remote · Reports to Founder
We help the largest 1% of Shopify stores to grow their revenue across their online storefront, by improving AOV and conversion.
Our need to hire
We are a profitable, fast-growing solution Shopify brands with strong product-market fit. Our target customers are brands with $10m -$150m/yr in online sales.
We’re now looking for a Shopify ecosystem growth lead. Someone who can own acquisition, scale our existing channels, and build new ones.
You will be responsible for accelerating our growth across:
- Shopify App Store SEO & CRO/ASO
- Google Ads (search + display + remarketing)
- Shopify agency partnerships
- LLM optimization: GEO
- Landing page optimization & onboarding conversion
- Measurement, attribution, and growth analytics
This is a role for someone who knows how to market to the Shopify ecosystem. And can market across all channels, inlcuding LLM's, Linkedin, Twitter, App store, Paid ads, Email, Partnerships, Youtube and others.
We are at a 7 figure ARR and growing 60–70% YoY. Your work will directly impact our trajectory to 2-3x our revenue and beyond.
What you'll own:
1. Shopify App Store Growth
- Improve ranking for our main keywords
- Optimize listing copy, screenshots, video, pricing
- Launch and optimize experiments to lift install → activation → paid
- Increase review volume and velocity
- Analyze competitors and category trends
2. Google Ads Scaling
- Take over existing campaigns and optimize them for ROAS
- Launch new keyword campaigns, competitor campaigns, and remarketing
- Run structured experiments weekly
- Scale budget when profitable
- Continuously improve quality score + landing page relevance
Goal: Profitably scale spend 2–5×.
3. Shopify Agency Partnerships
- Take over existing campaigns and optimize them for ROAS
- Identify top agencies and partners globally
- Run outreach, set up demos and maintain relationships
- Build a referral program for agencies
- Create co-marketing content and partner guides
- Track partner performance
4. Analytics & Growth Measurement
Build dashboards for CAC, ROAS, LTV, conversion rates. Model growth scenarios and forecast ARR. Attribute results to channels clearly
About you
Must-haves
- Owned growth at a self-serve or product-led SaaS that achieved ~100% year-over-year growth (or better), and can clearly explain the levers behind that growth
- Direct experience marketing SaaS to Shopify merchants, with a strong understanding of the Shopify ecosystem and buyer
- Hands-on growth operator — runs experiments end-to-end (hypothesis → execution → analysis → scale) and is comfortable executing personally before building a team
- Builder mindset in an early-stage, profitable environment — proactive, independent, and comfortable with ambiguity
- Strong written communication in async environments; able to turn data into clear decisions and next steps
Nice-to-haves
- Depth in specific Shopify growth motions (e.g. App Store ASO, Google Ads, agency/partner-led growth)
- High-leverage use of AI to accelerate research, experimentation, content iteration, or analytics
Our tool stack
Webflow, Notion, Figma, Firebase, Google BigQuery, ChatGPT Pro, Slack, Jira, Loom, Mantle, Windsurf.
Why us?
We have clear traction and are ready to breakout as a leader in the Shopify space.
We operate as a truly remote-first, async-first company, allowing you to work when and where you are most productive. Results matter more than hours on the clock. But results matter a lot.
We want someone who wants the challenge and work of being an early employee. Beyond that, we would require someone who is:
- Overly communicative (written)
- Has very high attention to detail
- Full time and all in
Hiring process
1. Application review: Review for relevant growth ownership, Shopify ecosystem experience, and hands-on execution background.
2. Recruiter screen (30–45 min): Initial calibration call focused on prior growth ownership, Shopify experience, execution style, and role expectations.
3. Founder intro + alignment call (30–45 min): Conversation with the founder to align on background, growth philosophy, role scope, and mutual fit.
4. Experience deep dive (assignment): Short, scoped assignment focused on a real growth problem (e.g. channel prioritization, experiment design, or diagnosis).Designed to understand thinking and judgment, not polish or free work.
5. Review + discussion (60 min): Live discussion of approach and decisions with the Founder, CMO (advisor), and CTO.
6. References: Short calls with 2–3 people the candidate has worked closely with.
7. Offer
Benefits and compensation
• Flexible Remote Work: work from anywhere! Our HQ is in New York.
• Stipends for required WFH setup
• Unlimited PTO
• Team trip if we hit our stretch goals
• Company can help with healthcare insurance if based in the US
