Head of Growth
About UpsellPlus
Full time · Remote · Reports to Founder
We help the largest 1% of Shopify stores to grow their revenue across their online storefront, by improving AOV and conversion.
Our need to hire
We are a profitable, fast-growing solution Shopify brands with strong product-market fit. Our target customers are brands with $10m -$150m/yr in online sales.
We’re now looking for a Shopify ecosystem growth lead. Someone who can own acquisition, scale our existing channels, and build new ones.
You will be responsible for accelerating our growth across:
- Shopify App Store SEO & CRO/ASO
- Google Ads (search + display + remarketing)
- Shopify agency partnerships
- LLM optimization: GEO
- Landing page optimization & onboarding conversion
- Measurement, attribution, and growth analytics
This is a role for someone who knows how to market to the Shopify ecosystem. And can market across all channels, inlcuding LLM's, Linkedin, Twitter, App store, Paid ads, Email, Partnerships, Youtube and others.
We are at a 7 figure ARR and growing 60–70% YoY. Your work will directly impact our trajectory 2-3x our revenue and beyond.
What we’re looking for
What you'll own:
1. Shopify App Store Growth
- Improve ranking for our main keywords
- Optimize listing copy, screenshots, video, pricing
- Launch and optimize experiments to lift install → activation → paid
- Increase review volume and velocity
- Analyze competitors and category trends
2. Google Ads Scaling
- Take over existing campaigns and optimize them for ROAS
- Launch new keyword campaigns, competitor campaigns, and remarketing
- Run structured experiments weekly
- Scale budget when profitable
- Continuously improve quality score + landing page relevance
Goal: Profitably scale spend 2–5×.
3. Shopify Agency Partnerships
- Take over existing campaigns and optimize them for ROAS
- Identify top agencies and partners globally
- Run outreach, set up demos and maintain relationships
- Build a referral program for agencies
- Create co-marketing content and partner guides
- Track partner performance
4. Analytics & Growth Measurement
Build dashboards for CAC, ROAS, LTV, conversion rates. Model growth scenarios and forecast ARR. Attribute results to channels clearly
You
The ideal candidate has:
- Background in marketing saas to Shopify merchants
- Knowledge of the Shopify ecosystem
- Strong experience with running marketing experiments independently from start to finish and scaling up the ones that work
- Knowing how to execute this yourself is key. The founder will help you, but you're the pilot and will execute your own plans. Over time, you'll hire people to help you execute. The more growth you can deliver, the more people we can hire.
- A ‘Get Stuff Done’ mentality and ability to be proactive, see problems and work through them independently
- Strong technical English skills, both written and spoken
- Async and remote work at a profitable company, that grows 100% year over year. No growth at all costs
- AI fluency. MCP, prompting, agent coordination, you know how to use AI to achieve more
Our tool stack
Webflow, Notion, Figma, Firebase, Google BigQuery, ChatGPT Pro, Slack, Jira, Loom, Mantle, Windsurf.
Why us?
We have clear traction and are ready to breakout as a leader in the Shopify space.
We operate as a truly remote-first, async-first company, allowing you to work when and where you are most productive. Results matter more than hours on the clock. But results matter a lot.
We want someone who wants the challenge and work of being an early employee. Beyond that, we would require someone who is:
- Overly communicative (written)
- Has very high attention to detail
- Full time and all in
Hiring process
- Intro call: An initial video call with our founder
- Experience deep dive: Assignment/project
- CMO call: Talk to the CMO who's advising us
- References: We talk to 2-3 people that you worked with before
Position details
- Location: In office in New York or remote
- Work Schedule: Flexible
- Compensation: Market competitive salary with clear bonus system tied to company results
