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Head of Growth
Full Time, Remote or On-site (NYC)
About UpsellPlus
Full time · Remote · Reports to Founder
We help the largest 1% of Shopify stores to grow their revenue across their online storefront, by improving AOV and conversion.
Our need to hire
We are a profitable, fast-growing solution Shopify brands with strong product-market fit. Our target customers are brands with $10m -$150m/yr in online sales.
We’re hiring a hands-on demand generation operator to personally drive top-of-funnel growth, owning paid acquisition and early demand channels end-to-end, with success measured by net new qualified installs.
You will be responsible for accelerating our growth across:
- Shopify App Store SEO & CRO/ASO
- Google Ads (search + display + remarketing)
- Shopify agency partnerships
- LLM optimization: GEO
- Landing page optimization & onboarding conversion
- Measurement, attribution, and growth analytics
This is a role for someone who knows how to market to the Shopify ecosystem. And can market across all channels, inlcuding LLM's, Linkedin, Twitter, App store, Paid ads, Email, Partnerships, Youtube and others.
We are at a 7 figure ARR and growing 60–70% YoY. Your work will directly impact our trajectory to 2-3x our revenue and beyond.
What you'll own:
1. Shopify App Store Growth
- Improve ranking for our main keywords
- Optimize listing copy, screenshots, video, pricing
- Launch and optimize experiments to lift install → activation → paid
- Increase review volume and velocity
- Analyze competitors and category trends
2. Google Ads Scaling
- Take over existing campaigns and optimize them for ROAS
- Launch new keyword campaigns, competitor campaigns, and remarketing
- Run structured experiments weekly
- Scale budget when profitable
- Continuously improve quality score + landing page relevance
Goal: Profitably scale spend 2–5×.
3. Shopify Agency Partnerships
- Take over existing campaigns and optimize them for ROAS
- Identify top agencies and partners globally
- Run outreach, set up demos and maintain relationships
- Build a referral program for agencies
- Create co-marketing content and partner guides
- Track partner performance
4. Analytics & Growth Measurement
Build dashboards for CAC, ROAS, LTV, conversion rates. Model growth scenarios and forecast ARR. Attribute results to channels clearly

