Head of Marketing
About UpsellPlus
We help the largest 1% of Shopify stores to grow their revenue across their online storefront, by improving AOV and conversion.
Our need to hire
We've grown a ton over the past year through two main acquisition channels, the Shopify app store and referrals. We're looking to hire a Head of Marketing who will help build a roadmap of marketing campaigns to get our solution in front of ecommerce brands. This could be by upgrading our existing marketing channels and opening up others.
The goal of this role is to double our leads every 6 months. Our customers are large Shopify brands ($3m -$150m/yr in revenue). Our existing customer base has $2 billion in GMV per year.
We run structured and performant Google ads and Shopify ads. You wouldn't need to focus there. We want you to come in and develop and execute marketing campaigns for all other channels, like Linkedin, Twitter, Tiktok (?), Email, Partnerships, Youtube and others.
What we’re looking for
- Background in marketing saas to Shopify merchants
- Knowledge of the Shopify ecosystem
- Strong experience with running marketing experiments independently from start to finish and scaling up the ones that work
- Knowing how to execute this yourself is key. The founder will help you, but you're the pilot and will execute your own plans. Over time, you'll hire people to help you execute. The more growth you can deliver, the more people we can hire.
- A ‘Get Stuff Done’ mentality and ability to be proactive, see problems and work through them independently
- Strong technical English skills, both written and spoken
- Async and remote work at a profitable company, that grows 100% year over year. No growth at all costs
- AI fluency. MCP, prompting, agent coordination, you know how to use AI to achieve more
The challenges ahead
- Double leads every 6 months: Build the machine that brings in new customers in our existing and new acquisition channels
- Build a brand: Make merchants see and recognize UpsellPlus everywhere they go in the ecommerce and Shopify ecosystem
- AI first: We invest heavily in AI tooling and internal dashboards. AI fluency and how to apply to marketing is a requirement
Our tool stack
Webflow, Notion, Figma, Firebase, Google BigQuery, ChatGPT Pro, Slack, Jira, Loom, Mantle.
Why us?
We are dead set on becoming the revenue growth platform for Shopify.
We want to achieve that by earning our merchants ever growing piles of money with upsells. We’re focused on growth, but not at all costs. We’re bootstrapped, growing every month, and are profitable. We want to grow faster and do that with a strong team.
We operate as a truly remote-first, async-first company, allowing you to work when and where you are most productive. Results matter more than hours on the clock. But results matter.
We want someone who wants the challenge and work of being an early employee. Beyond that, we would require someone who is:
- Overly communicative (written)
- Has very high attention to detail
- Full time
Hiring process
- Intro call: An initial video call with our founder
- Experience deep dive: Questions about your previous work (written)
- Team call: Talk to other members of the team and share your insights on a challenge we're having
- References: We talk to 2-3 people that you worked with before
Position details
- Location: In office in New York or remote
- Work Schedule: Flexible
- Compensation: Market competitive salary with clear bonus system tied to company results
