Best Bold Upsell alternatives for Shopify in 2026

Last updated: October 15, 2026. Pricing and ratings are taken from each app's Shopify App Store listing on that date.

Quick answer: the best Bold Upsell alternative depends on your Shopify plan. On Shopify Plus, UpsellPlus covers checkout, cart and post-purchase from $119 a month, against Bold's $399.99 Plus plan. Zipify OCU and Aftersell are strong post-purchase options, and ICU is a simple flat-price choice.

Disclosure: UpsellPlus is our app. Competitor facts are taken from each app's Shopify App Store listing, and we say where each one is the better fit.

Why Shopify stores look for a Bold Upsell alternative

Bold Upsell (4.4 from 596 reviews) is one of the oldest upsell apps on the Shopify App Store (2012), with cart, funnel and post-purchase offers. The most common reasons stores look elsewhere:

• Shopify Plus price. The Shopify Plus plan is $399.99 a month, the highest flat price among popular upsell apps.
• Pricing by Shopify plan, not results. The price is set by your Shopify plan rather than the revenue upsells generate.
• Newer features elsewhere. Stores looking for holdout tests, subscription upgrades after checkout or checkout customizations.

If you already run Bold's other apps, staying in the same family can keep things simple.

Bold Upsell alternatives compared

The 6 best Bold Upsell alternatives

1. UpsellPlus

Choose it over Bold Upsell if: You're on Shopify Plus and want checkout upsells, checkout customizations, post-purchase funnels and holdout tests, from $119 a month instead of $399.99.

Rating: 5.0 (146) on the Shopify App Store.

• Offers chosen by hand, from collections or tags, or automatically by ShopBrain (similar, complementary, subscription upgrade, size upgrade, complete the set, clearance and more)
• Upsells to subscriptions with Shopify Subscriptions, Recharge, Appstle, Seal, Skio, Stay AI and other selling-plan apps
• 25 targeting rules, including Klaviyo segments, Shopify Markets, B2B and cart contents
• Multivariate A/B tests and holdout experiments that measure incremental revenue (on the $119 plans and up)
• Checkout customizations on Shopify Plus: styling, trust content, payment and delivery method visibility

Pricing: You can build and preview offers for free; going live needs a paid plan. Launch is $49/month (up to $500 in upsell revenue), Shopify Plus $119/month (up to $2,000, adds checkout upsells and A/B testing) and Scale $199/month (up to $5,000). No commission on sales; 14-day free trial on paid plans.

Watch out for: Checkout placements need Shopify Plus, as with every app that offers checkout upsells (a Shopify restriction).

2. Zipify OCU

Choose it over Bold Upsell if: You want pre- and post-purchase funnels with pricing tied to upsell revenue and a hard monthly cap.

Rating: 4.6 (567) on the Shopify App Store.

• Pre- and post-purchase one-click upsells
• Cart drawer and product page offers
• In-checkout upsells on Shopify Plus
• AI upsells and A/B testing

Pricing: $9.95/month up to $200 in upsell revenue, $25–$99 between $200 and $2,500, then from $149/month, capped at $999. 30-day free trial.

Watch out for: The monthly price moves with upsell revenue, so it is less predictable than a flat plan.

3. Aftersell

Choose it over Bold Upsell if: You want a dedicated post-purchase app with AI-tested funnels, checkout upsells and subscription upgrades.

Rating: 4.9 (1,102) on the Shopify App Store.

• One-click post-purchase offers with AI "Smart Funnels"
• Checkout upsells and thank-you page offers
• Cart with rewards bars and free gifts on the pre-purchase plan
• Multivariate testing

Pricing: The Post-Purchase plan starts at $34.99/month; Pre-Purchase and Complete plans add the cart and product page features. 30-day free trial.

Watch out for: Pre- and post-purchase are sold as separate plans, so covering the whole funnel means the Complete plan.

4. ReConvert

Choose it over Bold Upsell if: You want post-purchase and thank-you page offers on a free or low-cost plan to start.

Rating: 4.8 (3,107) on the Shopify App Store.

• Post-purchase funnels and thank-you page builder
• Quantity breaks and upsell pop-ups
• AI product recommendations
• A/B testing and segmentation

Pricing: Free up to 50 orders or $50 in upsell revenue. Paid plans step up with store orders: $9.99 (51–100), $19.99 (101–200), $39.99 (201–500) and higher. 14-day free trial.

Watch out for: Pricing is based on all store orders, so the bill grows with your store even when upsells don't.

5. In Cart Upsell & Cross-Sell (ICU)

Choose it over Bold Upsell if: You want simple cart and post-purchase offers at a flat price based on your Shopify plan.

Rating: 4.8 (586) on the Shopify App Store.

• Cart page and cart drawer upsells
• Checkout-click pop-up offers
• Post-purchase upsells
• Conditional logic and A/B testing

Pricing: A free plan with one offer, then $9.99 to $49.99/month depending on your Shopify plan, with unlimited offers and orders. 30-day free trial.

Watch out for: The free plan is limited to one offer and shows a watermark.

6. Selleasy

Choose it over Bold Upsell if: You mostly need frequently bought together bundles and add-ons at a simple flat price.

Rating: 4.9 (2,747) on the Shopify App Store.

• Frequently bought together bundles and product add-ons
• Cart pop-up funnels and in-cart upsells
• Post-purchase and thank-you page offers
• AI recommendations on higher plans

Pricing: Free under 50 orders/month, then $15, $49 or $99/month. Checkout upsells for Shopify Plus are on the Pro plan and up.

Watch out for: AI recommendations are capped per month by plan.

How to switch from Bold Upsell

1. List your live Bold Upsell offers and how much revenue each brings in.
2. Rebuild the top earners first in the new app, on the same placements.
3. Turn off Bold Upsell's offers when the new ones go live, so shoppers don't see duplicates.
4. Compare upsell revenue and AOV against your old baseline; a holdout test shows what the new offers actually add.

Frequently asked questions

What is the best alternative to Bold Upsell?

On Shopify Plus, UpsellPlus covers checkout, cart and post-purchase from $119 a month. Zipify OCU and Aftersell are strong for post-purchase, and ICU is a simple flat-price option.

How much does Bold Upsell cost?

Bold Upsell costs $4.99 (Basic), $24.99 (Grow), $74.99 (Advanced) or $399.99 a month (Shopify Plus), with a 7-day free trial.

Does Bold Upsell support checkout upsells?

Yes, checkout offers are listed on its Shopify Plus plan. UpsellPlus, Aftersell, ReConvert and Zipify OCU also support checkout upsells on Shopify Plus.

Is there a cheaper Bold Upsell alternative for Shopify Plus?

UpsellPlus's Shopify Plus plan is $119 a month (up to $2,000 in upsell revenue), and Zipify OCU starts at $9.95 a month priced on upsell revenue.

Try UpsellPlus

Build your offers in UpsellPlus for free, then go live with a 14-day free trial on any paid plan. Start for free or book a demo.

Related: the 10 best upsell apps for Shopify, the best Shopify post-purchase apps.