Do you want to enjoy more sales, greater conversion rates, a higher average order value, and improved customer satisfaction? If so, you need to speed up and extend your checkout process with Shopify checkout extensions.
While the Shopify checkout process was built to be effective, it’s not perfect out of the box. By implementing the ideal conversion strategies with the help of Shopify checkout extensions, you can make a faster and more effective checkout for your store.
When it comes time to improve Shopify’s checkout system, extend your checkout with these features to improve checkout times and the checkout experience of your store.
Did you know that you can use the popularity of Shopify and the success of other businesses to improve your own store’s success? Well with Shop Pay, you can.
Shop Pay is Shopify’s accelerated checkout option and the easiest way to speed up your Shopify store’s checkout process. In fact, it can allow you to achieve more than just an expedited checkout process - it’ll complete checkout in a single click so that customers have no time to change their minds.
With Shop Pay, customers can input their information on any Shopify store, save it with Shop Pay, and then reuse their information on Shop Pay-compliant stores without needing to enter it themselves. So if your customers have ever used it before, they’re already set up to use it in your store (once you activate it). As a result, you can drastically cut down the time it takes to check out to as little as one click (and confirmation with Shop Pay) so that you don’t lose out on sales.
To get started with Shop Pay, you’ll have to activate the feature in your store by going to your payment settings, managing Shopify Payments, and checking the box for Shop Pay. Plus, you’ll be able to edit your checkout - including Shop Pay - with Checkout Extensibility or Shopify checkout apps.
While they’re not technically extensions of your Shopify checkout, both Checkout Extensibility and checkout.liquid are essential frameworks for implementing Shopify checkout extensions and expediting the checkout process.
Checkout Extensibility is Shopify’s new, user-friendly checkout that makes it easy to customize any and all aspects of checkout. It’s primarily app-based, so you can add the apps that you need to help extend the functionality of your checkout and improve checkout speeds for better results. Checkout.liquid is the older version of checkout that required coding changes or apps to be customized, edited, and added to. Without developer experience or the perfect app for your situation, you couldn’t have full control over checkout.
Both Checkout Extensibility and checkout.liquid allow you to make changes to your checkout process that improve checkout speeds for better conversions. Specifically, they help when it comes to adjusting the information that you require from your customers.
Nobody wants to spend forever getting through the checkout process. Plus, you don’t want to give the customer the opportunity to change their mind - everything should be about instilling urgency into the transaction so that you can secure your sale.
You also don’t want to ask for too much information from customers, as it can cause concerns over security or just take too long to fill out unnecessary information.
One way to expedite checkout with Shopify checkout extensions is to use apps for controlling the checkout fields, account requirements, and presentation of information on your checkout page.
With Checkout Extensibility’s Functions (or custom coding with Scripts in checkout.liquid), you’re able to add or remove non-essential fields and content from your checkout page so that you can make the process as quick and easy as possible. Remove physical address fields for custom orders, allow guest checkouts without account creation prompts, and add important information in accessible locations so that you can prevent the need to scroll. This way you can achieve the 12-14-element recommendation for the ideal checkout process.
Certain apps and features may also allow you to create a one-page checkout that cuts down on time, effort, clicks, and lost conversions. Approximately 17% of cart abandonments are due to overcomplicated or lengthy checkouts, so it’s essential you do everything you can to convert.
Similar to implementing Shop Pay on your store, taking advantage of third-party payment apps for your Shopify store can be an effective way to extend checkout for better conversions.
When you use Shopify Payments for your store, you have the ability to add a number of integrations with the most popular payment processors. Some of the integrations included are Apple Pay, PayPal, Amazon Pay, and other payment options that open you up to a wider range of potential customers.
Plus, by adding a wide range of expedited payment methods on your site, you can both speed up the checkout process by importing customers' information and increase the chances that your customer’s preferred payment method is available so that they don’t have another reason to abandon their cart.
Now that you’ve saved all of that time by making your checkout process faster with Shopify checkout extensions, why not take advantage of it?
UpsellPlus is an upselling and cross-selling extension for your Shopify store that lets you integrate a targeted, high-quality offer to customers at various steps of the sales process. With it, you can begin to increase your store’s average order value so that you can enjoy greater profit margins.
With seamless integration with Shopify’s checkout extensions like Shop Pay and Checkout Extensibility, you’ll be able to make appealing upsells and cross-sells to present your customers without interrupting the checkout process so that you can maintain high conversion rates.
Get started with UpsellPlus today and take advantage of your newly improved checkout.
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