by
Chris Rausch
|
April 16, 2023
If you’re starting a new online store or looking for ways to increase your revenue, you’ve probably come across Shopify upsell apps. They’re a simple, low-risk way to increase your AOV, grow revenue, and expand your business - and the right app makes it easy to get started.
But with so many options on the market, how do you find the right one for your store?
In this article, we’ll tell you what to look for when choosing your Shopify upsell app - and show you why UpsellPlus is the right choice.
An effective Shopify upsell app makes it easy for you to craft and present offers, also known as upsells, to your customers.
Upselling is the process of increasing the amount of money a customer spends by “upselling” them on an upgrade. These offers can include things like greater storage, a larger quantity of their chosen product, a newer model, or a “buy one, get one” deal.
With the right offer (based around providing value to the customer while still retaining profits), you’ll be able to increase your sales with no additional acquisition costs to account for.
In turn, you’ll generate more revenue and increase average order values so that your store achieves greater cash flow and you can grow the business.
If you want to see the best possible results from your upselling efforts, you need to choose the right app. Their features will make it easier for you to build offers and ultimately control how successful your upselling will be.
Like upselling, cross-selling is another effective method of increasing revenue and AOV. The primary difference between upselling and cross-selling is that cross-sells include adding products to the order instead of upgrading existing items. They might include complementary products, more items from a set, or essential accessories that uninformed customers can overlook.
Cross-sells are an important part of your upselling strategy, so it’s crucial that your Shopify upsell app supports them as well.
When it comes to converting on upsells and cross-sells, visibility is just as important - if not more important - than the offers themselves. If your customer can’t see them, they can’t convert to increased sales.
The right Shopify upsell app lets you place your offers in a variety of places so that you can find what works best for your customers, market, and store. Common areas include the product page (mostly for cross-sells), carts, checkout, and post-purchase pages - all of which are prime real estate for accessing visitors when they’re most likely to convert to a customer.
The more control you have over how your offers are presented, the better your chance of converting them. So, introducing smart rules for your offers is essential so that you don’t come across as spammy or invasive with your upsells and cross-sells.
Your upsell app should allow you to set rules and conditions that allow your offers to be presented only when applicable. You may only want an offer to appear when a certain cart total is met or alongside specific products - and the ability to add your own smart rules lets you ensure your offers are effectively targeted.
Building the right bundle or making the right recommendation can make or break your upsell and cross-sell offers. But how do you know which products go well together, and which are most likely to generate income?
Smart recommendations use customer and sales data to provide you with potential bundles, upsells, and cross-selling offers to make to customers. These informed choices make it easier to convert your offers and save the time and stress of going through endless data to gain insight into refining your upsell process.
Subscriptions are highly effective forms of upselling. They accomplish a similar effect to converting an upsell for a higher quantity of their product but also have a chance of continuously generating income past just the initial purchase. This reliable income provides you with the cash flow you need to grow your business.
Your Shopify upsell app should make it easy to implement these effective upselling offers so that you can increase revenue over time.
All online stores are different. What works for others may not work for you, so you’ll have to do some testing of your own to narrow down what’s working and what isn’t.
A/B testing in your Shopify upsell app means that you can put together alternative upsell or cross-sell offers and flows to implement on your site. They’ll be shown to real customers and generate data that you can use to refine your offers and evaluate your approach to upselling.
Online sales provide you with an incredible amount of information - info that you can use to help make your business more effective. When upselling, this data is particularly important so that you can know what’s working.
The ideal Shopify upsell app will collect data from the various steps of the upselling process, including tracking which offers generate the most sales, what offer position performs best, and if your sales copy is generating interest. This data collection integrates well with smart recommendations and A/B testing to provide valuable insight that can guide your business towards greater AOV.
The app that you choose will determine how much success your business will achieve, so go with the best.
UpsellPlus is a full-featured, simple, and effective Shopify upsell app that gives you all the tools you need to increase sales. With your subscription, you unlock each feature that we mentioned above, plus many more to help your upselling and cross-selling be as effective as possible.
UpsellPlus works with cross-selling offers and allows you to put offers at every step of the sales process so that you can maximize the chances of your offers converting. Custom logic can be employed to tailor your offers for the ideal audience and easy A/B testing lets you find what works best. You’ll also have access to ShopBrain, an algorithm that uses data to make recommendations for bundles and upsells that are most likely to convert.
Best of all, UpsellPlus is free to try - no credit card required. Start your free trial today and see just how effective a Shopify upsell app can be.
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